The Read-In Flashmob

16 May

The sun came out on Highbury Fields on Saturday, just in time for the arrival of 37 young people (and one gorilla), all carrying bright orange Word2012 Festival bags and books donated by the wonderful people from Oberon Books.

The Read-In flashmob bemused, confused, intrigued and inspired the picnickers and passersby who saw it.  Hundreds of people took information about Word2012 away with them.

The reason for the flashmob was to get the ‘Word’ out, but in a creative way and enticing way: what’s more effective then seeing young people reading books together in a park all ‘zombified’? There were moments where passersby were on the phone and told the person they were speaking to ‘Oh my god, there’s loads of kids with books and bright orange bags, what is happening, it’s weird’ and that is when you know it worked. 

The flash mob was a joint production between ICT and All Change’s B Project for young women aged 13-19.

The Read-In followed the launch of the Word 2012 festival on Friday evening. Check out for all the info about the festival and photos from the day!

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